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Be yourself: don’t try to be someone you are not.I have no particular tips to give as all the stories are different and unique. What is your advice for a metal or hardcore record label manager who wants to start? CDs still sell well and vinyl too but average bands make 1000 CDs and 500 vinyls, this is not a high score. In the metal hardcore scene, we are between the DIY punk scene and the more professionnal metal scene, so to make it short, we are a strategic mixing of these 2 scenes (ahah)! And like many kinds of music, the merch and the streaming are the main sources of income. I have no memory of something going bad with the bands we’re working with, we never stole the money and we never block them for any stupid reason, I often hear that labels and bands are fighting each other but I don’t have that kind of trouble at UPR. I think you have to be honest and bands must trust you. What’s important for a record label? How do you work with the bands? You co-founded a record label (for mainly metal and hardcore bands). Sometimes the honor is to shut up our fuc**** pride because it wants to show the muscles for some ego reason.
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Some call it “pride”, some “ego”, some “honor”. It’s not smart to make the others sink with us if we are sinking at the moment and the others aren’t. I was certainly a kid but not in a negative way.
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I was 20 years old and the scene was occupied by people of 30 to 40 years old. So here we are, we also print merch today and I chose this name because I learned to swallow my pride and some must learn to in order to make their lives easier, and maybe others’ lives too ahah! That just says “okay this time I won’t reply to this person because it will make things worse” “Okay this time I won’t enter this arena for honor because yes I’m going to show him who has guts but I know that I will also take some punches”. I try to make it short but it’s not easy to manage! 15 years of life in 1 answer. We rented an office and a workshop, which was not an easy thing (it’s still not easy ahah) but I’ll save that for another interview as I’ve already reached the 666 lines of writing. I was already providing merch for some bands since maybe 2009 (I don’t remember exactly) and I added this service to UPR in 2011. Useless Pride Records became a real company at the end of this year.
#ALEA JACTA EST IN FRENCH PROFESSIONAL#
We are not a big maker as we often release only 1 or 2 albums a year, but in 2010 I met Beni (ComeDancing Records) and we decided to merge our 2 labels and do it in a professional way. This was the first step of the Useless Pride journey! We have released some albums since 2008. Sure, it packs a punch, but due to the clean production and highly entertaining variety, it’s a fun record to really get into for pretty much anyone who digs the heavy hitters.I decided to create my own label and co-edit this split CD because we were finding that no one else wanted to invest some euros in the project. You really don’t need to be a tech-head to set your teeth into this recording of fine, catchy death metal. You can imagine the stamped of the war elephants, atleast I can. Blistering and dazzling, but always heavy as fuck, with those martial pounding rhythms and mighty horns. The stop-go bursts of guitar work are razor sharp, but so is the build up in some songs, all praising Mars. The vocals are brutal, either deep grunts or guttural barks, even more so setting the vibe that you want on a record like this.
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It carries the vibe of battle, of intensity and frantic riffing. The music is complex, but clean sounding and therefor a lot of fun to listen to. The title tells you enough, but a song like ‘Annibalem’ obviously refers to the famed general. The trick is putting those female vocals and strange sounds into your music, but it works smoothy and balanced on this record that features a lot of Carthaginian themes. Ofcourse the result is a bit theatrical and reeks of Bolt Thrower, but how else can you make a song about the most warlike nation ever? That must have been what this group from the eternal city of Rome thought themselves too. The group puts the sheer grandeur of the Roman empire in their sound and like with others, it really works. Think Nile or Behemoth, but definitely also a bit of that approach of Ex Deo and you have an inkling of the sheer brutallity of this technically endowed band. The theme has been sorely under exposed in metal though with rare bands like Ex Deo (featuring Kataklysm members) or the mild influence on others Alea Jacta Est (a French hardcore band).Īde is a breath of fresh air in this little niche with a death metal album that will rattle the Collosseum. With films filled with brave warriors, great battles and the grandeur and decadence of old. The fine arts as well as the popular arts. Ancient Rome has spoken to the imagination of many artists.